Creative4Hire

Austin, Texas

​Creative Professional, 2019-Present

 

• Help clients in various industries develop and expand their brands through content marketing and digital media Strategies (including SEO)

• Captivate audiences through content curation for website, print and business collaterals

• Create eye-catching graphic design pieces including logos, newsletters, infographics, publications, digital ads and social media imagery

• Educate niche markets through professional journalism • Capture the unique voice of each client

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Community Impact Newspaper

New Braunfels, Texas

​Editor, 2017-2019

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• Launched and oversaw monthly publication that was delivered to 45,000+ mailboxes

• Educated residents on community news and happenings in the nation’s second fastest-growing city

• Used impeccable news judgment to mine and report on timely issues within the city of New Braunfels, NBISD, Comal ISD and Comal and Guadalupe counties

• Created and managed a strategic editorial calendar with three-month advance planning

• Managed and provided precise direction for freelance writers and graphic designer

• Took the lead all planning meetings

• Produced detailed, in-depth infographics

• Informed readers on social media channels

• Scheduled posts via Social News Desk

• Maintained website through Wordpress

• Ensured editorial quality through fact-checking, varied news sources and thorough copy editing

• Observed site traffic and trends using Parse.ly and Google Analytics

• Implemented strategic direction based on digital trends

• Planned and performed story photography

 

Central Texas Medical Center

San Marcos, Texas

PR/New Media Coordinator, 2012-2017

 

• Grew and developed hospital service lines while working as part of an in-house advertising team (agency setting)

• Assisted in donor relations and fundraising efforts • Served as editor of ​Hill Country Health ​magazine, a quarterly publication that reached a broad audience in Hays and Caldwell counties

• Managed public website and internal employee Intranet site

• Create eye-catching graphic design pieces including logos, newsletters, infographics, publications, digital ads and social media imagery

• Educated and engaged followers on social networks

• Developed and executed content marketing strategies

• Organically expanded the social media audience

• Tracked digital trends with Google Analytics & Bitly.com

• Provided campus tours to new employees, donors and community members

• Fulfilled public speaking duties as needed

• Informed audiences through the production of newsletters tailored for employees, physicians and donors (writing and graphic design)

• Created captivating designs including posters, flyers, logos, event branding, ad campaigns and infographics

• Developed and maintained positive relationships with the local press and community

• Introduced professional in-house videography to CTMC’s marketing department to expand digital reach and promote fundraising efforts

• Created and managed a strategic editorial calendar

• Maintained and planned content for organization’s smartphone app

 

Rachel Nelson Freelance

San Marcos, Texas

​Creative professional for hire, 2011-2012

 

• Wrote blog posts, press releases, tweets and website content for clients in various industries to help them develop and grow their brands

• Completed graphic design jobs, including web design, infographic production and publications

• Provided social media marketing services

• Completed SEO writing assignments
   

The Scene Dining & Entertainment Guide

Amarillo, Texas

​Freelance writer, 2007-2010

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• Wrote articles for edgy Amarillo entertainment magazine

• Generated story ideas and brought them to fruition on a monthly basis

• Topics covered include: restaurant and product reviews, promotions for local events, local profiles (such as bands, a BMX rider and the creator of a clothing line).

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Amarillo Globe-News

Amarillo, Texas

​Copy editor, 2008-2009

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• Read and edited stories prior to nightly press production

• Completed page layouts

• Wrote headlines and photo cutlines

• Participated in planning the daily news budget

• I left my position when moved to San Marcos to attend Texas State University. When I returned home for the summer of 2009, the Globe-News invited me back to work full-time on the copy desk.
   

Amarillo Globe-News

Amarillo, Texas

Photographer, 2005-2006

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• Scheduled appointments with clients and took photos of cars for ​Drive Magazine

• Helped drive automotive sales for local car dealerships