RESUME

Objective

• Work remotely to fulfill marketing needs for clients in various industries
• Professional storytelling, copywriting, graphic design, social media services, editing, SEO writing and videography

• Available to meet remotely through video chatting apps or in person with clients in Austin, Texas

 
WORK EXPERIENCE
Rachel Nelson Freelance
Austin, Texas

​Creative Professional, 2019-Present

 

• Help clients in various industries develop and expand their brands through content marketing and digital media Strategies (including SEO)

• Captivate audiences through content curation for website, print and business collaterals

• Create eye-catching graphic design pieces including logos, newsletters, infographics, publications, digital ads and social media imagery

• Educate niche markets through professional journalism • Capture the unique voice of each client

Community Impact Newspaper
New Braunfels, Texas

​Editor, 2017-2019

 

  • Launched and oversaw monthly publication that was delivered to 45,000+ mailboxes

  • Educated residents on community news and happenings in the nation’s second fastest-growing city

  • Used impeccable news judgment to mine and report on timely issues within the city of New Braunfels, NBISD, Comal ISD and Comal and Guadalupe counties

  • Created and managed a strategic editorial calendar with three-month advance planning

  • Managed and provided precise direction for freelance writers and graphic designer

  • Took the lead all planning meetings

  • Produced detailed, in-depth infographics

  • Informed readers on social media channels

  • Scheduled posts via Social News Desk

  • Maintained website through Wordpress

  • Ensured editorial quality through fact-checking, varied news sources and thorough copy editing

  • Observed site traffic and trends using Parse.ly and Google Analytics

  • Implemented strategic direction based on digital trends

  • Planned and performed story photography

 

Central Texas Medical Center
San Marcos, Texas

PR/New Media Coordinator, 2012-2017

 

  • Grew and developed hospital service lines while working as part of an in-house advertising team (agency setting)

  • Assisted in donor relations and fundraising efforts • Served as editor of ​Hill Country Health ​magazine, a quarterly publication that reached a broad audience in Hays and Caldwell counties

  • Managed public website and internal employee Intranet site

  • Create eye-catching graphic design pieces including logos, newsletters, infographics, publications, digital ads and social media imagery

  • Educated and engaged followers on social networks

  • Developed and executed content marketing strategies

  • Organically expanded the social media audience

  • Tracked digital trends with Google Analytics & Bitly.com

  • Provided campus tours to new employees, donors and community members

  • Fulfilled public speaking duties as needed

  • Informed audiences through the production of newsletters tailored for employees, physicians and donors (writing and graphic design)

  • Created captivating designs including posters, flyers, logos, event branding, ad campaigns and infographics

  • Developed and maintained positive relationships with the local press and community

  • Introduced professional in-house videography to CTMC’s marketing department to expand digital reach and promote fundraising efforts

  • Created and managed a strategic editorial calendar

  • Maintained and planned content for organization’s smartphone app

 

Rachel Nelson Freelance
San Marcos, Texas

​Creative professional for hire, 2011-2012

 

  • Wrote blog posts, press releases, tweets and website content for clients in various industries to help them develop and grow their brands

  • Completed graphic design jobs, including web design, infographic production and publications

  • Provided social media marketing services

  • Completed SEO writing assignments
     

The Scene Dining & Entertainment Guide
Amarillo, Texas

​Freelance writer, 2007-2010

  • Wrote articles for edgy Amarillo entertainment magazine

  • Generated story ideas and brought them to fruition on a monthly basis

  • Topics covered include: restaurant and product reviews, promotions for local events, local profiles (such as bands, a BMX rider and the creator of a clothing line).

Amarillo Globe-News
Amarillo, Texas

​Copy editor, 2008-2009

  • Read and edited stories prior to nightly press production

  • Completed page layouts

  • Wrote headlines and photo cutlines

  • Participated in planning the daily news budget

  • I left my position when moved to San Marcos to attend Texas State University. When I returned home for the summer of 2009, the Globe-News invited me back to work full-time on the copy desk.
     

Amarillo Globe-News
Amarillo, Texas

Photographer, 2005-2006

  • Scheduled appointments with clients and took photos of cars for ​Drive Magazine

  • Helped drive automotive sales for local car dealerships

Skills

ADOBE CREATIVE SUITE

AP STYLE

VIDEOGRAPHY

GRAPHIC DESIGN

PUBLIC REATIONS

CONTENT MARKETING

HTML

SEO WRITING

PUBLIC SPEAKING

PROOFREADING/EDITING

Top 5 Clifton StrengthsFinder strengths

STRATEGIC

ADAPTABILITY

INDIVIDUALIZATION

EMPATHY

IDEATION

Community Involvement

LEADERSHIP SAN MARCOS

CLASS OF 2017

MASS MEDIA PANELIST

TEXAS STATE UNIVERSITY — DR. HARRY BOWERS' MEDIA CAREERS CLASS, APRIL 2019

EDUCATION
Texas State University​, 2009-2011

Bachelor's Degree, Mass Communication - Electronic Media

Minor: Communication Design

The University Star | San Marcos, TX

News writer and page designer | August 2009 - December 2010

  • Worked on the student newspaper staff as a news writer covering campus and city news

  • Completed page layouts for the newspaper using Adobe InDesign

Amarillo College​, 2004-2008

Associates Degree, Mass Communication - Print Journalism

 

Amarillo College Publications | Amarillo, TX

The Ranger, Editor-in-Chief | August 2006 - May 2007

  • Conducted weekly staff meetings, assigned stories and completed page layouts

  • Prior to my editorship, I held positions on the staff as a page editor, editorial writer, columnist, web editor and

  • graphics/photo editor.

  • My work won several awards from the Texas Intercollegiate Press Association and the Texas Community College Journalism Association.

AC Current Magazine, Editor-in-Chief | January – December 2006

  • Planned and assigned content and managed reporters

  • Completed design and editing

Scholarships
  • 2004: Panhandle Press Association Scholarship

  • 2007: Charles Burnside Scholarship — Awarded by the Texas Community College Teachers' Association

  • 2010: Stuart Long Scholarship for Aspiring Journalists — Awarded by the Austin Community Foundation

To see more or discuss possible work >>
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